"Save The Foot” initiative has been launched by Dr.Reddy’s Laboratories to reduce the high incidence of diabetic foot amputations in India.

The objective of “Save The Foot” initiative is to educate and empower people with diabetes about the care of the diabetic foot and prevention of amputations; along with creating awareness amongst more number of doctors, to treat the diabetic foot as a key element of diabetes care. Through this initiative, Dr. Reddy’s is making an attempt to sensitize patients and doctors about quality of life issues that accompany foot amputations. To support this campaign, Dr. Reddy’s will be organizing more than 1000 foot care camps across the country in the next six months; creating workshops for doctor awareness; launch patient information website www.plermin.com; launch a Toll-Free number for patient assistance on foot care; as well as identify and offer free Plermin treatment support for needy patients, to name a few.

Through the “Save The Foot” initiative, Dr.Reddy’s aims to educate people and medical practitioners that with relatively low investment the number of amputations can be significantly reduced. In India, 40,000 legs are amputated per year, most of them as a result of an infection in the foot of someone with diabetes. A significant reduction in diabetic foot amputations can be achieved by well-organized diabetic foot care teams, good diabetes control and well-informed self care.